Information We Collect

When you reach out to us for corporate floral arrangements or gift services, we gather information you knowingly share. This includes your name, company name, email, phone number, delivery addresses, and specific floral requirements. Payment details are collected when you place orders, though processing is handled securely through our payment partners.

For our corporate clients, we may collect additional business details such as company registration information, preferred delivery times, and budget parameters to tailor our service to your needs.

Our site automatically gathers certain technical data when you visit. This includes your IP address, browser type, device information, and navigation patterns on our site. We analyze this data to enhance site performance and understand how clients find our services.

How We Use Your Information

We primarily use your data to fulfill floral orders and deliver excellent service. This includes processing orders, coordinating deliveries, sending confirmations, and following up to ensure satisfaction.

• Process and fulfill your flower orders and gift arrangements
• Inform you about order status and delivery timelines
• Provide customer support and respond to inquiries
• Enhance our services based on your feedback and preferences
• Send relevant updates about our offerings (with your consent)
• Maintain records for business and legal compliance

We also use aggregated, non-identifiable information to understand market trends and improve our operations. For example, we might analyze which types of arrangements are most popular in different seasons to better prepare inventory.

With your explicit consent, we may share information about seasonal offerings, special promotions, or new services that may interest your business. You can opt out of these messages at any time by using the unsubscribe link in our emails or contacting us directly.

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. Your data remains within our business ecosystem and is shared only when necessary to provide our services or to comply with legal obligations.

We collaborate with trusted service providers who assist in delivering our services. This includes payment processors, delivery partners, and flower suppliers. These partners are contractually obligated to protect your information and use it solely for the services they provide to us.

We may disclose your information if required by United Kingdom law, court orders, or government regulations. This includes compliance with GST regulations, business licensing requirements, and other legal obligations applicable to our operations in London and across United Kingdom.

Data Security and Protection

We take data security seriously and implement multiple layers of protection. Our systems use encryption for sensitive data transmission, secure servers for data storage, and regular security updates to guard against threats.

Physical security measures safeguard our office systems, and access to personal information is limited to employees who need it for their work. Our team receives ongoing training on privacy practices and data handling procedures.

Payment information is processed through secure, encrypted systems that comply with industry standards. We do not store full credit card numbers on our systems—this data is managed by certified payment processors who specialize in secure financial transactions.

While we maintain strong security measures, no system is completely risk-free. We continuously monitor and update our security practices to address evolving threats and uphold the highest protection standards.

Your Rights and Choices

You have several rights regarding your personal information. You can request access to what we hold, ask us to correct inaccurate data, or request deletion of your data where legally permissible.

• Access your personal information and understand how we use it
• Request corrections to inaccurate or outdated information
• Ask us to delete your personal information (subject to business and legal requirements)
• Opt out of marketing communications while continuing to receive service-related messages
• Request information about how your data has been shared
• File complaints about our privacy practices

We keep your information only as long as necessary for business purposes and legal requirements. Order records are typically kept for accounting and warranty purposes, while marketing preferences are retained until you request removal.

When we no longer need your information, we securely delete or anonymize it. Some information may be retained longer if required by United Kingdom business laws or for legitimate business interests like fraud prevention.

Cookies and Website Technology

Our site uses cookies to enhance your browsing experience and help us understand how visitors interact with our site. Cookies are small files stored on your device that remember preferences and enable certain website features.

Essential cookies are necessary for proper site functionality — they enable basic features like navigation and access to secure areas. These cookies do not collect personally identifiable information and are activated automatically when you use our site.

We employ analytics cookies to learn how visitors engage with our site. This helps us identify popular content, optimize page performance, and enhance user experience. This information is collected in aggregate form and does not identify individuals.

You can adjust cookie preferences through your browser. However, disabling certain cookies may affect some features and your overall browsing experience.

Business Transfers and Changes

If Bright Soft Shift undergoes major business changes such as mergers, acquisitions, or asset sales, your personal information may be transferred as part of the transaction. We will notify you of any such changes and ensure your data remains protected under privacy standards aligned with this policy.

In the unlikely event that we cease operations, we would ensure that your personal information is either securely transferred to a successor entity (with appropriate privacy protections) or securely deleted in accordance with data protection best practices.

Updates to This Privacy Policy

We may periodically update this privacy policy to reflect changes in our practices, services, or legal requirements. When substantial changes occur, we will notify you by email or by posting a notice on our website before they take effect.

Minor updates for clarity or administrative adjustments may be made without prior notice. We encourage you to review this policy periodically to stay informed about how we safeguard your privacy.

Children's Privacy

Our services are designed for businesses and adult consumers. We do not knowingly collect personal information from individuals under 18. If we learn that we have inadvertently collected data from a person under 18, we will promptly remove that information from our systems.

Parents or guardians who believe we may have collected information from their child can contact us using the details below, and we will address the matter promptly.

International Data Considerations

Our primary operations are based in United Kingdom, and data is stored and processed within United Kingdom's jurisdiction. However, some service providers may process data internationally. When this happens, we ensure appropriate safeguards are in place to protect your information in accordance with applicable privacy laws.

We comply with United Kingdom data protection regulations, including those related to business operations, financial transactions, and customer data handling. Our practices align with evolving privacy standards in United Kingdom's digital economy.